PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.
ChiefMarketer.com—a rich Web site that provides executives with insights into key marketing issues, innovations, and practical solutions. It provides the best and the brightest stories and commentary as well as original content. Visitors can search by marketing disciplines and the industries to which they market.
Promo Lions offers experts from the world of Sales Promotion the opportunity to submit their best and most creative work as part of this international event.
The definition of sales promotion for the purpose of Cannes Lions is activity designed to create immediate activation and/or offer for the sales of a product or service. This may be effected using sampling, tie-ins, competitions, events, in-store advertising (display/point-of-purchase material), PR, exhibitions, direct marketing and other promotional marketing methods in ways that build/create brand equity with consumers and customers, are sustainable and distinctive.
The Lions will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.
2009’s Promo Lions will mark the 56th International Advertising Festival.
